Rubydooby's Background

Whilst there’s many Vegan sweet alternatives out there, most aren’t easily identifiable. Sometimes even manufacturers themselves don’t realise their sweets are vegan until we probe their technical team for answers. We’ve taken it upon ourselves to become the experts on the do’s and don’t of Vegan sweet ingredients. We guarantee you won’t find any Gelatin, Beeswax or Dairy in any of the sweets on our website. Oh yeah, we’re also completely Zero Waste!


Rubydooby's Beginnings

It was in the summer of 2010, whilst out walking our pet dog Bailey, in our beautiful home town of St. Ives in Cornwall that the Rubydooby's concept was born. Following Woolworths closure there was a large Sweets, Toys and Childrens clothes shaped hole in St.ives which just so happened to be the perfect fit for with our interests. Following a fair bit of brainstorming with other family members, we eventually came up with the name Rubydoobys.  A name we affectionally called our now, 15 year old daughter, Ruby.


Over the last couple years more and more people were requesting sweets according to their special dietary requirements, including; Gluten Free, Sugar Free, Halal and of course Vegan. Coupled with our passion for the environment and the very apparent affects of global warming and plastic waste, Rubydooby's online is completely Vegan and Zero Waste. We hope that you will support us on this journey in trying to reduce our impact on the planet!